Money might not feel like a health and wellness topic, but Dare To Be Fair challenges readers to open their eyes and rethink how they value themselves, start conversations and drive change at all levels and this can only make you feel better about yourself, right?

Written by award-winning financial planner, Amanda Redman, Dare To Be Fair brings something unique to the world of female finances and her insight was informed by a perspective as a former corporate career mum, turned pensions expert.

Winner of the Best Woman in Financial Services in the national Best Business Women Awards 2020, Amanda has worked hard to establish her place as a leading financial adviser after a successful corporate career in international marketing.

Don’t worry, it’s not ‘just’ about pensions, or unconscious bias in the workplace; it’s both of those things and more. It helps to raise awareness and understanding of the financial disadvantages women face during their lifetime, and – importantly, what to do about them. 

Did you know that the effect of sacrificing their career and earnings potential to raise children, sometimes followed by a divorce, are just two factors leading to the reality today of many women retiring in their mid-60s with just 20% of the pension wealth of the average man?

 This unfair statistic motivated Amanda to use her story, combined with hard facts, to demonstrate that a vast gender gap still exists when it comes to money – from the start of a young woman’s career right through to retirement – and to show how women can gain financial control for themselves.

If you want to know what’s inside the bright cover, Dare To Be Fair, here goes as it:

Exposes the indirect discrimination women still face on the corporate ladder – and proposes ideas to address key issues

Explains the impact of women’s work-life choices on their long-term finances

Provides strategies to anticipate and plan for life’s curveballs - nice!

Inspires women to become more confident financial decision-makers to improve their personal situation 

With few female financial advisers who can relate to the personal circumstances and experiences of women, Amanda is determined to inspire them to be confident with their financial decision making and take control of their own financial destiny.

She told YOMU, “I was successful and happy for many years as a senior manager in business and marketing. However on several occasions, I was treated unfairly and differently to male colleagues, and I had no idea of the long-term effects my decision to work part-time would have, both financially and in terms of career prospects.”

She adds, “I believe indirect discrimination of women remains rife within the corporate workplace because of culture and remuneration practices that reflect a typical male career path. I started my own business to help other women find their feet and feel more confident in their financial decision making. My book is an extension of that work, bringing together my experiences in the corporate world, with my knowledge and expertise about long-term financial planning.”

Dare To Be Fair will help you:

•       Understand your true worth – and how to achieve it

•       Anticipate and plan for life’s curveballs

•       Create greater long-term financial security, whatever work-life path you choose

•       Have more constructive discussions about finances at home and at work

•       Create a fairer workplace – where women’s true worth is recognised and rewarded

•       Address inequalities that can stop women achieving what they deserve 

Dare To Be Fair is available via www.dare2befair.com and totally worth a read!

Natalie