How You Can End 2024 on a Golden Note

I’ll be honest, if I take my foot off the pedal now, I’ll probably coast straight into a pile of unfinished to-do lists and a Christmas dinner of beans on toast. Let’s face it, slowing down might feel tempting, but the final stretch of the year is where the magic happens, and if you stop peddling altogether, how ready will you really be to sprint into January?

These last weeks of 2024 are bursting with potential; a chance to connect, sell, and set the stage for a spectacular start to 2025. To help you make the most of this golden window, I’ve teamed up with Leona Burton, a mum of six, world-schooling dynamo, Chief Marketing Officer of ZZetem, founder of MIB International, and certified Jack Canfield coach.

Leona knows how to keep the momentum going, and she’s sharing her top tips to help you end 2024 like a pro.

Whether you’re steering a business, building a brand, or just looking to finish the year with purpose, her advice will leave you ready to power through to 2025 and end 2024, golden.

Reconnect with Your Network
The end of the year is the perfect time to say hi to past customers, collaborators, and industry contacts. Holiday greetings or thank-you messages can spark conversations and rekindle relationships. Attend local events, virtual meetups, or festive markets to meet potential customers or partners. Your network is a powerful tool for last-minute wins, don’t wait until January to use it.

Offer Last-Minute Deals
Last-minute shoppers are always searching for irresistible offers. Promote limited-time discounts, festive bundles, or seasonal services through your social media, email newsletters, and community spaces to capture their attention and drive engagement.

Focus on Gift Cards
Gift cards are the ultimate go-to for busy shoppers. Highlight them as stress-free, flexible gifts and add a bonus incentive like a £10 voucher for every £50 gift card purchased as this can help make them even more appealing.

Host a Live Shopping Event
Interactive events are fantastic for engaging your audience and can be fun. Hosting a live shopping session on platforms like Instagram, Facebook, or YouTube lets you showcase products, answer questions in real time, and offer exclusive deals, creating urgency and boosting trust.

Clear Out Stock
End-of-year clearance events turn unsold inventory into revenue. Use messaging like “Final Days of Savings” or “Last Chance to Buy in 2024” to create urgency. Promote these sales across digital channels to capture buyers who just need a little nudge.

Bundle Up

Offer more value by bundling complementary items or services.

Small touches like free delivery, personalisation, or an extra item included as a bonus can encourage higher spending and make your offers irresistible.

Pre-Sell for 2025
Introduce early-bird pricing for memberships, subscription boxes, or recurring services to generate immediate cash flow and secure customer loyalty. Pre-selling ensures you enter January with momentum instead of starting from scratch.

Show Gratitude to Your Customers
Express appreciation to your loyal customers with thank-you emails, handwritten notes, or exclusive offers. Showing your gratitude not only builds relationships but can also inspire repeat business.

Optimise Your Social Media
Engagement levels are at their peak in December, so use your platforms to share countdown posts, behind-the-scenes glimpses, and customer testimonials. Keep your branding consistent and highlight your offers to leave a lasting impression.

Set the Stage for 2025
Use these final weeks to build excitement for what’s next. Tease upcoming launches, announce new services, or offer early access to future deals. This sets the tone for a strong start to the New Year.

“These last two weeks are packed with potential,” says Leona. “With determination, creativity, and a clear plan, you can finish 2024 on a golden note and walk into 2025 with confidence and excitement.”

Leona’s tips remind us that every moment counts, even the final stretch of the year and from working with her this year, she knows what she is talking about.

By reconnecting with your network, engaging your audience, and laying the groundwork for the future, you can wrap up 2024 with purpose and momentum.

Let’s finish strong and make way for a golden 2025 and if you aren’t already in the Mums in Business World head to the community where you can join a 30 day success challenge or find out more at https://mib.international

Natalie